The 2 Reputation Management Mistakes All Doctors Should Avoid Reputation management matters, especially for local doctors. A recent study found that “88% of consumers said they trust online reviews as much as personal recommendations”. That’s up nearly 10 points from 79% in 2013. in Public bookmarkswith reputation_management_for_doctors Note: Reputation management matters, especially for local doctors. A recent study found that “88% of consumers said they trust online reviews as much as personal recommendations”. That’s up nearly 10 points from 79% in 2013.