Why Twitter is Important to My Business Twitter is important for business and for friends. I use Twitter for business every day, but I also spend a lot of time talking to my friends on Twitter. I suggest checking out Twitter for your friends, and continue to use it for your business. in Why Twitter is Important to My Businesswith businessforfriendstwitterby 2 users Note: Twitter is important for business and for friends. I use Twitter for business every day, but I also spend a lot of time talking to my friends on Twitter. I suggest checking out Twitter for your friends, and continue to use it for your business.