Setup a Center of Excellence for maximum RoI on your Social Strategy For an organization to harness the power of the social web, it needs to be able to tie its social initiatives together, making them a part of its core strategy. One way to achieve this is to invest and setup a Center of Excellence (CoE) for Social Strategy. in Public bookmarkswith center_of_excellencesocialstrategy Note: For an organization to harness the power of the social web, it needs to be able to tie its social initiatives together, making them a part of its core strategy. One way to achieve this is to invest and setup a Center of Excellence (CoE) for Social Strategy.