• Acumatica -- Living the Channel Challenge in the Midmarket
  I’ve followed the enterprise software market for decades now, and the sad/ironic/bitter truth is that, when it comes to the large enterprise, all the great technology and marketing prowess goes to the field to die. It’s the same story in the midmarket: the best strategy, technology, and products don’t mean a thing if the channel can’t tell a story that connects prospective customers to the software vendor.
  in Public bookmarks with acumatica enterprise market software vendor by 2 users
• Acumatica -- Living the Channel Challenge in the Midmarket
  I’ve followed the enterprise software market for decades now, and the sad/ironic/bitter truth is that, when it comes to the large enterprise, all the great technology and marketing prowess goes to the field to die. It’s the same story in the midmarket: the best strategy, technology, and products don’t mean a thing if the channel can’t tell a story that connects prospective customers to the software vendor.
  in Public bookmarks with acumatica enterprise market software vendor by 2 users

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