Importance of Doing Market Research For Your Business Market research is can be defined as the systematic collection and analysis of data relevant specifically to a business marketing situation. It's finding out how many people might be interested in a product or service based on who they are, what they do and how they behave. National Shopping Service Network (NSSN) has been providing mystery shopping services and market research solutions since 1986. Visit Mysteryshopper.net. in Businesswith importance-market-researchmarket-researchermysteryshopper.netby 2 users