High Stakes for Sweepstakes: Considerations for Proper Promotions BY MICHELLE BUTLER, SENIOR ASSOCIATE AND SRINIDHI KRISHNAN, INTERN Companies have been using giveaways as a promotional tool for decades, but they have become increasingly popular as companies ramp up their digital marketing efforts. Running a giveaway online is much easier than administering a mail-in or in-person sweepstakes, and these online promotions can go a. in Lawyerwith high-stakes-for-sweepstakesby 2 users