• What are the steps to take when faced with negative publicity?
  Social media is probably most effective and the most affordable channels of sales & lead generation. But it’s a double-edged sword that can also harm your business credibility owing to impending negative publicity from aggrieved users, if it’s not tackled in time. However, there is no magic formula to repair the damage done to your business credibility through adverse publicity. Such content simply cannot be erased or tucked under the carpet.
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