Styling the world of change, changing the world of style, coolnotcruel caters to the urban chic, fashion conscious, socially and environmentally responsible consumer. Our dedication to environmental responsibility begins with the materials used in our clothing and accessories: certified organic cotton, undyed Alpaca wool, coolcoolnotcruelcrosscruelnotsara in Going Greenwith coolnotcruelecofashionfriendlygoinggreenresponsiblesocially