Adding Microformats to Viget.com | Web Design Blog: Web Design & Innovation in web standards : Viget Labs When Viget.com relaunched in EE, we were excited about the ability to easily add flexible microformats to the site (made easier with EE's custom fields). A quick refresher: Microformats use semantic class names in your existing HTML to give it more machine-readable value. They give browsers, search engines, and mobile devices the ability to quickly find, save, and sort common data like contact or event info. with microformatsviget