Pixar doesn't care about Disney's investors Disney investors are getting a little antsy with Pixar and their irritating need to make movies that are good without worrying about their commercial success or how many action figures of the main characters can be sold. Says Disney's CEO: We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure. in Public bookmarkswith animationdisneyfilmfranchiseinvestorskottkemerchandisingpixar