Field Reports - Response Mag WASHINGTON, D.C. and BOSTON — The Electronic Retailing Self-Regulation (ERSP) program referred the infomercial produced by Boston-based ITV Direct for the Sea Vegg nutritional supplement to the Federal Trade Commission (FTC) for non-compliance with ERSP guidelines. In a related development, ITV Direct has been expelled from membership in the Electronic Retailing Association (ERA), the creator of the ERSP. in Marketingwith 8212bostond.celectronicerspretailingself-regulationwashington