How to Make the Most of Google AdWords [Search Marketing] From selecting keywords to writing copy, from targeting to bid strategies - you've done all the leg work. Track, tweak, and improve your AdWords campaign's success with Derek's hands-on guide. From selecting keywords to writing copy, from targeting to bid strategies - you've done all the leg work. Track, tweak, and improve your AdWords campaign's success with Derek's hands-on guide. in usefull sitewith bidkeywordsselectingsitestrategiestargetingusefullwriting