BuzzFeed announces $19.3m in funding as it transforms internet advertising advertorial – advertising content that looks like editorial – is actually the source of BuzzFeed's financial progress, according to (founder and CEO) Peretti. Peretti attributed nearly all the company's revenues to its social advertising strategy, which centers around "social advertising" to make ads shareable and working closely with its advertisers in a way that media companies have not been accustomed to. in teachingwith businessmodelonlinepublishing