• Expectations
  
  Word of mouth comes directly from expectations. Low expectations are a terrific shortcut, because when you exceed them, people are so amazed that they can't help but talk about it. But low expectations are dangerous, because if you fly too...
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• The 8 Free Things Every Site (or Lens!) Should Do on Squidoo
  
  Rule #1: If you have a site, you want more traffic. Rule #2: You don't have enough money to buy as much traffic as you need. Rule #3: You've already made your site as compelling as you know how to. So, what now? Read on for the (free) details.
  blog lens more promotion traffic visitors website
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