Mark Zuckerberg’s theory of human history - Vox But to do that, he has to move Facebook beyond being a neutral platform and tie it to an idea of where humanity can and should go next. Religions do this. Political parties do this. National governments do this. And now Facebook is doing it too. What Zuckerberg is offering here isn’t a business plan so much as it’s a philosophy or an ideology. But philosophies and ideologies are harder and more dangerous to follow than business plans. in Public bookmarkswith facebooksocial_mediaterminal_orbit