- On August 28, 2008 - Turn off Your Google Content Network For One Day
By a show of hands, how many people are happy with the current state of the Google content network? The Google content network is a shotgun approach to a one-to-one advertising medium. You get a lot of impressions and a fair amount of click-throughs, but how many advertisers actually make a solid ROAS? Instead of supporting Yahoo! with the Google paid search network, Google should look into their own content network for improvements. If everyone turned off the Google Content Network for one day, Google would have to do something to improve it. In the short-run and long-run everyone would save a few dollars (except Google of course).
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