• Reading on the Web (Alertbox)
  
  Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
  content credibility marketese promotional reading scanable scannable scanning skimming style usability web writing
  in Diigo-Bookmarks > no_tag with alertbox diigo-bookmarks no_tag reading web by 5 users

alertbox from all users