• [EN] This year, standalone social business software will die | Alistair Mitchell
  Think of standalone social business software like a point-and-shoot camera. Cameras are perfectly suited for achieving one singular thing: taking a picture. Now, pick up your mobile phone. Right there, jammed into just four ounces, is a camera that not only rivals many point-and-shoots when it comes to picture taking, it can do so much more. You can edit images, share them instantly with countless people via any number of channels and add endless comments and captions. For many, point-and-shoots just don’t make sense anymore — as Kodak’s decline has demonstrated. Standalone social business software companies may soon find themselves in a similar situation.
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