• brand eins: Marketing-Kolumne: Werbung 2.0
  Im Web 2.0 der Bürgerportale, Videoblogger und Selbstdarsteller lösen sich die klassischen Zielgruppen auf.
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• shoppero
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• The real story of Web 2.0: Advertising 2.0 - The Jason Calacanis Weblog
  The real story of Web 2.0 has little to do with the bells and whistles and everything to do with the stunning growth of online advertising. If you look there is a valley between the dotcom spending days (99/2000) and today, but the trend line would be fai
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• Wie Web 2.0 das Marketing relovutioniert
  Leitfaden Integrierte Kommunikation Wie Web 2.0 das Marketing relovutioniert
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