Color Psychology Colors often have different meanings in various cultures. In Western societies, the meanings of various colors have changed over the years. Today in the U.S., researchers have generally found the following to be accurate. Colors often have different meanings in various cultures. In Western societies, the meanings of various colors have changed over the years. Today in the U.S., researchers have generally found the following to be accurate. clothingcolordecoratingfashionpsychologystyle in Public bookmarkswith changedcolorsculturesmeaningssocietiesvariouswesternyearsby 8 users