- Rule 11 - Use More White Space - Rules of Desktop Publishing
White space provides visual breathing room for the eye. It breaks up text and graphics. Add white space to make a page less cramped, confusing, or overwhelming. Learn how to incorporate white space or negative space in desktop publishing page layouts.
absence contrast design empty leading margins negative nothing space white
in Public bookmarks - Rule 12 - Reset Software Defaults - Rules of Desktop Publishing
Default software settings are timesavers. Unfortunately, the default software settings for margins, typographic symbols, column spacing, and other document setup features are not the best ones for well-designed desktop publishing documents.
default defaults font gutters leading margins page preferences settings size sizes tabs typefaces
in Public bookmarks - Rule 2 - Use Paragraph Spacing Not Returns - Rules of Desktop Publishing
Should you use two hard returns to put space between paragraphs? Let's look at some samples and explore the pros and cons of using double hard returns to create paragraph spacing.
and carriage desktop double dtp guidelines half leading line paragraph publishing returns rules space spacing tips
in Public bookmarks - Rule 3 - Use Fewer Fonts - Rules of Desktop Publishing
How many fonts are too many for one project and how do you know where to draw the line? Learn why to use fewer fonts and how many fonts to use for the best appearance.
count document down fewer font fonts many single tone too type typeface use
in Public bookmarks - Rule 4 - Ragged Right vs Justified Text Alignment - Rules of Desktop Publishing
Alignment that works for one design might be totally inappropriate for another layout. Discover the pros and cons of left-aligned, ragged right text alignment as opposed to fully justified text alignment.
aligned aligning alignment body copy fully justification justified left ragged readability right text
in Public bookmarks - Rule 5 - Centered Text Alignment - Rules of Desktop Publishing
There are only a few cases where centered text alignment is appropriate. Use centered text alignment wisely in desktop publishing page layouts as well as Web publishing.
align alignment body centered centering copy text
in Public bookmarks - Rule 6 - Balance Line Length with Type Size
Lines of type that are too long or too short slow down reading and comprehension. Combine improper line lengths with the wrong size of type and the problem is magnified. Learn how to find the right line length in desktop publishing page layout.
alphabet-and-a-half balance desktop formula ideal lengths line points publishing readability rule size time two type typography
in Public bookmarks - Rule 7 - Use All Caps with the Right Fonts - Rules of Desktop Publishing
Stop shouting. Online TYPING IN ALL CAPS is considered shouting and is frowned on in most cases. In print, shouting is never worse than when it is done with decorative or script typefaces. Its ugly. Its hard to read. Just dont do it, PLEASE!
all body capital caps decorative fonts headlines letters readability sans script serif shouting small text titling typefaces
in Public bookmarks - Rule 8 - Proper Typographical Punctuation in Desktop Publishing
These step-by-step type tutorials show how to get proper typographical punctuation marks and offer tips on finetuning the characters that are in most fonts used in desktop publishing.
apostrophes curly dashes ellipsis hyphens marks primes proper punctuation quotation quotes typography
in Public bookmarks - Rule 9 - Use Frames Boxes Borders with a Purpose - Rules of Desktop Publishing
Boxes, borders, or frames are useful design and organizational devices. The problem is that they are just too easy to create. Learn how to use boxes, borders, and frames effectively.
apart art borders boxes clip coupons desktop drop emphasize frames group page publishing rules set shadows sidebars simple
in Public bookmarks - Sans Serif - Defining Sans Serif Type
Type which does not have serifs -- the little extra strokes found at the end of main vertical and horizontal strokes of some letterforms -- are called sans serif (without serif).
geometric grotesque humanist neo-grotesque sans serif
in Public bookmarks - Script - Defining Script - a Style of Type
Script styles are based on handwriting and may be formal or informal.
connected cursive handwriting script written
in Public bookmarks - Serif - Defining Serif Type as Used in Desktop Publishing
A serif is the little extra stroke found at the end of main vertical and horizontal strokes of some letterforms.
feet fonts roman serif serifs strokes type typefaces
in Public bookmarks - Service Bureau - What a Service Bureau Is and What Service Bureaus Do
A Service Bureau provides certain types of prepress services.
bureaus film imagesetters paper print proofs service velox
in Public bookmarks - Set and Use Margin Column Ruler Guides in Desktop Publishing Software
Learn how to use the guide Option of your desktop publishing application. Set margin guides, column guides, and ruler guides to allow you to align text and graphics precisely.
column grids guidelines guides horizontal indesign line margin pagemaker publisher ruler vertical
in Public bookmarks - Single Typeface Document - Using a One Font for Maximum Impact
Keep it simple by designing layouts using a single typeface or type family. If one font is good, multiple fonts are... not necessarily better. Use single typefaces effectively with these typography tips.
advi contrast design impact layout matching page point readability sans serif simple simplicity size space type typeface white
in Public bookmarks - Small Caps and the Chicago Manual of Style
The use of small caps for some types of abbreviations may be typographically desirable, but it may no longer be the prescribed style for publications that adhere to the 15th edition of The Chicago Manual of Style published in August 2003.
caps chicago manual small style
in Public bookmarks - Spot Color - Defining Spot Color Printing in Desktop Publishing
Spot colors are single mixes of ink used in printing. The best known spot colors are made by PANTONE.
1-color 2-color colors inks matching metallics pantone pms spot system
in Public bookmarks - Template - Defining Templates as Used in Desktop Publishing
While most people may know what a template is, there is a lot of variation in the types of templates used in desktop publishing.
forms go-bys grids master pages pre-designed template
in Public bookmarks - Text Composition - Defining Text Composition or Composing Type
Explore the tasks involved in putting text on the page and arranging it effectively. As a whole these tasks are called text composition or type composition.
composing composition layout page text type typography
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