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• Tagline Blues: What's the Site About? (Alertbox July 2001)
  
  A website's tagline must explain what the company does and what makes it unique among competitors. Two questions can help you assess your own tagline: Would it work just as well for competitors? Would any company ever claim the opposite?
  b2b competitive content copywriti differentiation home homepages page pages slogan slogans tag-line tagline taglines usability
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