http://netvouz.com/starfocus/tag/users?feed=rss starfocus's bookmarks tagged "users" on Netvouz http://www.useit.com/alertbox/9710a.html Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked. Design/Web starfocus Sun, 16 Sep 2007 21:19:04 GMT