http://netvouz.com/lillymark/tag/selecting?feed=rss lillymark's bookmarks tagged "selecting" on Netvouz http://www.lexiconbranding.com/BrandNamingProcess/BrandNameSelection/ At Lexicon our brand name selection process is reviewed from three distinct vantage points. A good brand name should: get attention, generate interest, and tell a story. Overall, the name should deliver new energy to the category. lillymark Fri, 18 May 2012 09:06:56 GMT