http://netvouz.com/lillymark/tag/naming?feed=rss&pg=1 lillymark's bookmarks tagged "naming" on Netvouz http://lexiconblog.com/2010/10/21/explaining-stuff/ As one of the linguists at Lexicon, I have a lot of explaining to do – often it’s to clients, about why Name X won’t work in Language Y for Product Z (in compiling our GeoLinguistic Evaluations); or to clients with even greater curiosity, about the meanings of seemingly scary words like ‘obstruent’ and ‘sonorant’ and how they’re important when it comes to sound symbolism. lillymark Fri, 20 Jul 2012 11:05:23 GMT http://lexiconblog.com/2012/07/02/forever-socks/ The joke about things being analogous to socks is that “you change them every day.” Brand names should not be seen that way at all, of course. When you settle on a trademark — after having gone through all the convolutions to create it, research it, register it, and then promote it — the last thing you want to do is change it. lillymark Tue, 10 Jul 2012 04:43:50 GMT http://lexiconblog.com/2011/02/17/getting-the-name-you-want-dealing-with-trademark-obstacles/ The United States Patent and Trademark Office recently reported the active trademark registrations for fiscal year 2010: a record-breaking 1,614,121. This is for the US alone. In an increasingly global marketplace, the trademark clutter is harder and harder to cut through, especially in software or consumer electronics, where your phone is a camera and a computer and by the end of this piece, it may even be a cappuccino machine. lillymark Thu, 12 Jul 2012 10:49:10 GMT http://www.lexiconbranding.com/AboutLexicon/ClientNews/news_client_2012_08_02.html It's no secret that, aside from high-dollar collector models, cars are a depreciating asset. Worse, you´re paying for your car even when you're not using it, which is why peer-to-peer car sharing services like RelayRides are growing in popularity. lillymark Fri, 10 Aug 2012 04:28:51 GMT http://lexiconblog.com/2011/01/03/honda-loses-market-share-how-surprised-were-we-supposed-to-be/ From a naming standpoint, we weren’t surprised at all. The December 30, 2010 Financial Times reports that Honda’s market share dropped by over 5% in the U.S. and by more than 25% in Europe in 2010. Probably there are dozens of technical and business reasons for this. lillymark Mon, 16 Jul 2012 06:17:53 GMT http://lexiconblog.com/2011/01/20/how-ipad-is-naming-the-game/ Lots of pundits took their potshots at the iPad as it was first coming to market in early last year, with even video sketches on YouTube mocking the name as some kind of hightech version of a feminine hygiene product. Now, a year later, with Apple reportedly having sold 15 million of the devices, no one’s laughing — at either the product or the name. lillymark Fri, 13 Jul 2012 04:34:32 GMT http://lexiconblog.com/2012/05/21/mondelez-a-rough-maiden-voyage/ We have seen an enormous amount of press for Mondelez, the name planned for Kraft’s new snack division, to be spun off from Kraft’s grocery business. If in the marketing business any publicity is a good thing, then this is a good thing. lillymark Tue, 10 Jul 2012 09:38:36 GMT http://www.lexiconbranding.com/BrandNamingProcess/Tools/ At Lexicon, we combine three powerful brand naming tools to create names: Team Creativity for developing solutions based on a broad creative framework; Structural Linguistics to identify morphemes, sounds, and metaphors; and Computer aided development to combine word parts into new solutions. lillymark Mon, 30 Apr 2012 04:36:33 GMT http://www.lexiconbranding.com/staging/AboutLexicon/ClientNews/news_client_2012_0515.html T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness. lillymark Fri, 10 Aug 2012 08:15:09 GMT http://www.lexiconbranding.com/staging/AboutLexicon/ClientNews/news_client_2012_0515.html T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness. lillymark Fri, 10 Aug 2012 08:16:24 GMT