http://netvouz.com/lillymark/tag/name?feed=rss&pg=1 lillymark's bookmarks tagged "name" on Netvouz http://www.lexiconbranding.com/AboutLexicon/ClientNews/news_client_2012_08_02.html It's no secret that, aside from high-dollar collector models, cars are a depreciating asset. Worse, you´re paying for your car even when you're not using it, which is why peer-to-peer car sharing services like RelayRides are growing in popularity. lillymark Fri, 10 Aug 2012 04:28:51 GMT http://lexiconblog.com/2011/07/14/how-far-will-your-brand-stretch-four-simple-rules-to-make-sure-your-trademark-is-limber-enough-to-play-in-the-big-leagues/ Clients looking for a new brand name often warn that it must be easy to spell (among a host of other concerns) when, in reality, that’s a consideration that can have little bearing on a brand’s ability to be embraced. lillymark Thu, 12 Jul 2012 04:14:48 GMT http://lexiconblog.com/2012/05/21/mondelez-a-rough-maiden-voyage/ We have seen an enormous amount of press for Mondelez, the name planned for Kraft’s new snack division, to be spun off from Kraft’s grocery business. If in the marketing business any publicity is a good thing, then this is a good thing. lillymark Tue, 10 Jul 2012 09:38:36 GMT http://www.lexiconbranding.com/NamingServices/ConsultingServices/ Lexicon provides name brand consulting services that include the development of value propositions and brand architectures. We combine personal creativity with the discipline and knowledge of linguistics to deliver solutions that support business and marketing goals. lillymark Mon, 16 Apr 2012 08:11:58 GMT http://www.lexiconbranding.com/BrandNamingProcess/Tools/ At Lexicon, we combine three powerful brand naming tools to create names: Team Creativity for developing solutions based on a broad creative framework; Structural Linguistics to identify morphemes, sounds, and metaphors; and Computer aided development to combine word parts into new solutions. lillymark Mon, 30 Apr 2012 04:36:33 GMT http://www.lexiconbranding.com/staging/AboutLexicon/ClientNews/news_client_2012_0515.html T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness. lillymark Fri, 10 Aug 2012 08:15:09 GMT http://www.lexiconbranding.com/staging/AboutLexicon/ClientNews/news_client_2012_0515.html T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness. lillymark Fri, 10 Aug 2012 08:16:24 GMT http://lexiconblog.com/2011/03/22/spelling-matters/ Does how you spell a word really matter? English is rife with spelling rules and idiosyncrasies – for example, there’s the old mnemonic “i before e, except after c.” But what about weird? And then there are the many ways that the string ough can be pronounced: cough, tough, though and through are the usual examples. lillymark Thu, 12 Jul 2012 05:30:40 GMT http://www.lexiconbranding.com/NamingServices/BrandNaming/ Lexicon provides brand naming services and helps develop names that reflect a desired brand character and personality. We help your team develop a brand name that will be popular with consumers and support specific, logical attributes. lillymark Mon, 09 Apr 2012 04:45:58 GMT http://www.lexiconbranding.com/OurWork/BuildingBrandPortfolios/ Lexicon has been partnering with clients in creating strong name branding portfolios; portfolios with effective brand names are valuable intellectual property. Many of our clients have been working with us for over fifteen years. lillymark Wed, 09 May 2012 05:55:18 GMT