http://netvouz.com/lillymark/tag/mapping?feed=rss lillymark's bookmarks tagged "mapping" on Netvouz http://www.sdl.com/community/blog/details/30830/4-best-practices-for-optimizing-customer-engagement As a marketer, it can be difficult to identify where and when to make changes to optimize your customer engagement strategy before it’s too late. Often times, you see the results of a campaign but have no real diagnostics for where and what went wrong or right so you can engage your customers better next time. lillymark Wed, 08 May 2013 06:02:12 GMT http://www.sdl.com/community/blog/details/30133/5-reasons-why-journey-mapping-is-critical-to-your-business Customer journey mapping is not a new idea. In fact, the concept of “journeys” has become so pervasive you can’t go a day without hearing someone’s journey referenced in the media, a marketing campaign or conversations in the office. One of the challenges with a concept becoming so well understood is that people often find themselves getting a little complacent about the utilization of something that “everybody” does. lillymark Fri, 03 May 2013 05:00:38 GMT http://www.leadformix.com/newsletter/2013/march/ Can you tell a good story asks LeadFormix. In the March newsletter learn about the art of storytelling which coincides with World Storytelling Day, a global celebration. lillymark Tue, 26 Mar 2013 11:23:45 GMT http://www.sdl.com/community/blog/details/29932/social-intelligence-video-series-kickoff I’m excited to say that we will be launching a video series on social intelligence, starting with the video that you see here. Our team can discuss social intelligence all day long, but we thought it would be beneficial to ask some experts in market research who are currently leveraging social intelligence as part of their research and marketing strategies. lillymark Fri, 03 May 2013 05:53:20 GMT http://blog.quest-global.com/top-three-challenges-to-innovation-and-solutions/ Challenge: Intellectual Property – Most of the work done by ESO’s is done directly for their customers on their products. Thus by default, they do not own the product. Any innovation that emerges as a result of the work carried out belongs to the customer. lillymark Fri, 09 May 2014 10:54:06 GMT http://www.leadformix.com/Lps/visitor-intent.html Identify & create a sales opportunities by measuring visitor intent using LeadFormix’s cloud based B2B Marketing Automation 2.0 platform.It provides unmatched actionable intelligence to qualify opportunity accurately & provide a scalable solution for targeted response lillymark Mon, 07 May 2012 10:28:04 GMT http://www.sdl.com/community/blog/details/26738/what-recession3f-the-customer-never-left Marketers worrying about the recession should stop worrying about lost spending. The consumer dollar has not disappeared and it still exists. The current recession has primarily been caused by cutbacks in business spending. lillymark Wed, 27 Mar 2013 05:15:02 GMT