http://netvouz.com/lillymark/tag/government?feed=rss&pg=2 lillymark's bookmarks tagged "government" on Netvouz http://sdl.com/community/blog/details/20999/customerretention2cinteralcollaborationandtranslation As 2012 comes to a close we are capping off a great year with an exciting webinar series on automated translation solutions to improve global customer experience. lillymark Tue, 04 Dec 2012 07:15:33 GMT http://www.sdl.com/community/blog/details/27078/demand-for-customer-insights-driving-need-for-text-analytics Open ended customer responses provide valuable insight and allow an enterprise to stay close to the pulse of their public image and respond accordingly. lillymark Thu, 04 Apr 2013 11:17:53 GMT http://www.sdl.com/community/blog/details/21072/doesbridgingthegapbetweenwcmandstructuredcontentcreateabettercustomerexperience3f For many years, web content management has been the realm of relatively unstructured content. The most basic CMSs use a page-based approach to store content; more advanced systems break up page content into separate items or components. lillymark Fri, 07 Dec 2012 11:27:00 GMT http://www.sdl.com/community/blog/details/25293/european-commission-trusts-sdl-to-deliver-on-translation-technology When the EC trusts a software solution to help translate 2 million pages of text per year, you can be sure that it must be using the leading translation environment in the industry. lillymark Tue, 26 Feb 2013 06:16:42 GMT http://www.sdl.com/community/blog/details/21002/gagaforlightbulbmoments Identifying cultural trends in the social chatter will better inform approaches to market and delivery of messaging. From our own work with Microsoft – using social data to better inform crisis management – by virtue of learning from their competitors’ mistakes; through to innovative seating arrangements on KLM flights based on your social standing and topics of interest; the highly predictive value of social data is an area we have focussed on a lot of late because every business can benefit from foresight, perhaps learning more so than from the gift of hindsight that social data also affords. lillymark Thu, 06 Dec 2012 04:28:10 GMT http://www.sdl.com/community/blog/details/19494/global-strategies-for-local-marketing-execution Last month I had the pleasure of visiting São Paulo for the first time to deliver a presentation at Loyalty World Brazil. As the only English presenter at a 3-day international conference, I was thankful for the excellent simultaneous translation – which ensured that delegates who were less fluent in English could participate in my session, but which also meant that I could listen to the outstanding speakers from leading Brazilian and global brands. lillymark Tue, 16 Oct 2012 06:13:55 GMT http://www.sdl.com/community/blog/details/24559/gobigorgohome3f Big data – the vast amounts of information available to organizations – includes everything from visitor behavior to posts to social media sites, from digital pictures to videos, and from purchase transaction records to location-based information. lillymark Thu, 07 Feb 2013 05:27:33 GMT http://www.lingotek.com/federal Lingotek has worked with agencies and departments with the highest levels of security. We deliver Federal Government translation solutions that are cost-effective and can be easily housed on a secure server with rights management. lillymark Wed, 03 Oct 2012 07:31:28 GMT http://www.sdl.com/community/blog/details/19502/how-can-you-get-customers-to-put-more-into-their-baskets As every good retailer knows, one of the fastest ways to boost sales and profit, is to encourage each customer to put extra items in their basket. If you can do this every time they shop with you, then this can quickly make a significant difference to your bottom line. It sounds easy in theory, but what are some of the practical steps that successful retailers employ to make this happen? lillymark Mon, 22 Oct 2012 05:59:09 GMT http://www.sdl.com/community/blog/details/24639/how-social-intelligence-can-improve-your-content-marketing-strategy Over the years, the strategy surrounding Content Marketing has changed significantly. Originally the idea was that any content was good content and marketing teams were commissioning content like crazy – hiring unqualified writers to create blogs to boost their company’s visibility online and bump their SEO rankings using keywords. lillymark Fri, 08 Feb 2013 04:46:46 GMT