http://netvouz.com/lillymark/tag/communication?feed=rss&pg=10 lillymark's bookmarks tagged "communication" on Netvouz http://www.sdl.com/community/blog/details/25912/netflix-battles-for-market-share-e28093-how-original-content-helps-them-climb-back-to-the-top The cable industry is changing rapidly. The introduction of online, membership sites – like Netflix, Hulu Plus, and Amazon Instant Video– are bringing people’s favorite TV shows and movies to their screens with the click of a mouse or a twist of a joystick. lillymark Thu, 04 Apr 2013 05:30:37 GMT http://www.sdl.com/community/blog/details/21392/nomorertfmandbettercxmomgitturnsoutthatpeopledoreadthemanual A while back, I talked about Technical Documentation not being sexy. It isn't. I mean, how many analysts, bloggers and commentators really want to deliberate the whys and wherefores of the user manual that no one reads, or the troubleshooting guide no one searches for? In the big shiny world of CXM, this unsexiness doesn't fly. But let's not confuse sexiness with the stuff that really matters to customers. lillymark Mon, 17 Dec 2012 10:04:02 GMT http://www.sdl.com/events/lt/webinars/2012-10-11-TWS2-Eliminating-terminology-chaos.html In the second part of this webinar series Diana Brändle explains the basic aspects of what is required to eliminate possible terminological chaos and show examples with steps to be taken in practice. lillymark Mon, 08 Oct 2012 11:19:01 GMT http://www.sdl.com/community/blog/details/31709/one-store-a-million-different-faces-the-personalization-conundrum-for-ecommerce-marketers Don't let your mannequins gather dust. In the supposedly near-dead world of bricks and mortar, the way to keep things fresh and keep shoppers' heads turning as they walk by, is for the merchandizer to entice and inspire with an exciting and relevant store window display. lillymark Wed, 29 May 2013 07:28:40 GMT http://www.sdl.com/community/blog/details/25288/online-is-where-you-are I'm early, waiting at a restaurant for friends. On my way, I checked out this restaurant's menu on their mobile website so I have a good idea of what I'll order. In fact, I already ordered a special cocktail that had rave reviews on a 3rd party website. lillymark Tue, 26 Feb 2013 05:50:40 GMT http://sdl.com/community/blog/details/20120/only-13-of-users-take-advantage-of-all-the-features-available-in-their-software I was recently searching the popular translation industry website ProZ.com to see if a member of their community had posted a question on the use of translation software. lillymark Mon, 05 Nov 2012 07:13:27 GMT http://www.sdl.com/community/blog/details/26985/optimizing-the-shoppere28099s-experience-for-christmas-2013 It’s April and retailers everywhere are planning for the 2013 Holiday shopping season. We also realize that you are probably laser-focused on making sure your marketing dollars and efforts are spent on revenue generating activities, i.e. acquiring new customers, developing existing customer and winning back those who have strayed. lillymark Thu, 04 Apr 2013 05:07:57 GMT http://www.sdl.com/community/blog/details/27965/our-proven-advice-for-marketers-to-boost-revenue-with-big-data We’ve recently published a white paper at Retail TouchPoints, “5 Ways to Boost Marketing Revenue with Big Data” about the ways marketers can use Big Data to focus on the customer and boost revenue. We highlight several real-world case studies to prove the ROI of using Big Data to respond to ever-changing customer behaviors. lillymark Mon, 22 Apr 2013 08:55:45 GMT http://www.sdl.com/community/blog/details/27817/outcome-metrics-vs-ego-metrics This January, a CMO of a large company told me she was thrilled that her team tweeted 1.2 million times in 2012—surpassing its goal of 1 million. These kinds of “ego metrics”—website page views, Facebook fans, conference attendees, etc.—look great on a dashboard but don’t really move the needle for the business. I believe we should track outcome metrics, not activities. lillymark Thu, 18 Apr 2013 06:43:08 GMT http://sdl.com/community/blog/details/20235/over-the-hill On Friday 9th November 2012 myself and 30 odd other keen and not so keen cyclists will be heading out of London Heathrow to take on the 440km cycle trek over 6 days through the foothills of the Himalayas, reaching the dizzy heights of 2,000 feet above sea level. The distance certainly isn’t a problem but when you include massive inclines and low oxygen levels, you can’t help but think it’s not going to be easy because it isn’t, especially for a group who would only cycle once or twice a week! lillymark Thu, 08 Nov 2012 11:33:14 GMT