http://netvouz.com/lillymark/tag/branding?feed=rss lillymark's bookmarks tagged "branding" on Netvouz http://lexiconblog.com/2012/06/04/a-history-of-blends-in-brands-from-early-hominids-to-exencial/ What’s the strategy behind new corporate names like Advizent, Aspiriant, Exencial, and Fortigent? Is this a return to the wonkish, Latin-clad constructions of the era that begat Accenture, Agilent, and Altria? And if so, why? lillymark Tue, 10 Jul 2012 06:44:12 GMT http://lexiconblog.com/2010/10/04/big-brands-urged-to-set-sail-in-san-francisco/ There’s a very good chance that when the next edition of the America’s Cup race is run, the boats will be sailing in San Francisco Bay. And Bay Area-based brands may be a large part of the reason why. lillymark Fri, 03 Aug 2012 08:12:31 GMT http://www.lexiconbranding.com/BrandNamingStrategy/ Lexicon’s brand naming strategy is a process that is clear, insightful, logical and focused on results. We create brand names that get attention, deliver a strategic impact, generate interest, and tell a story lillymark Mon, 23 Apr 2012 04:20:53 GMT https://keyspeakers.com/search.php?t=c&cat=73 Branding and marketing are critical to business development. These speakers share insight on guiding strategies to create, maintain, and manage the company brand to build your empire. lillymark Tue, 17 Sep 2019 08:02:22 GMT http://lexiconblog.com/2011/02/07/brands-just-want-to-be-friends/ As society continues to move swiftly forward and peoples’ attention spans grow ever shorter, so do their consideration of trademarks. Thanks to the Internet, we’re getting used to being on a first name basis with brands like Google, Amazon and Facebook. lillymark Thu, 12 Jul 2012 12:03:03 GMT http://lexiconblog.com/2010/11/29/can-the-right-brand-name-actually-create-a-new-category/ In 1991, Callaway introduced the largest driver ever made — Big Bertha — a stand-out name with attitude. Big Bertha was about hope and power (mostly hope). Within three years, Callaway’s profits had increased five-fold to $250 million. lillymark Fri, 20 Jul 2012 06:32:23 GMT http://lexiconblog.com/2012/02/23/conveying-personality-while-conveying-people/ An old friend recently asked for advice on a project to find an attractive name for the neighborhood that is the heart of his hometown. This got us to thinking about names in the urban landscape. Do these reflect similar thinking to the brand names we develop at Lexicon for products, companies, and services? For answers we focused on some transit and shuttle services in our region. lillymark Tue, 10 Jul 2012 11:35:56 GMT http://lexiconblog.com/2010/10/13/do-you-want-to-drive-a-leaf/ U.S. car culture never stands still. We’re used to a rapid succession of styling changes–fins, racing stripes, pin stripes, hatchbacks, SUV’s, crossovers. Just as constant are the shifting patterns of car names — luxurious place names (Riviera, Malibu), names about racing (Torino, Grand Prix), energetic animal names (Mustang, Bronco), weird names (Elantra, Amanti). lillymark Thu, 02 Aug 2012 03:46:02 GMT http://lexiconblog.com/2010/10/15/do-you-want-to-drive-a-leaf-part-2/ The gasoline-powered Fusion first appeared in the 2006 model year, but for 2010 Ford added the Ford Fusion Hybrid, a gasoline-electric hybrid with EPA ratings of 41 mpg city and 36 mpg highway. It placed at the top of Kelley Blue Book’s 2009 list of “green cars". lillymark Mon, 23 Jul 2012 07:19:40 GMT http://lexiconblog.com/2010/10/21/explaining-stuff/ As one of the linguists at Lexicon, I have a lot of explaining to do – often it’s to clients, about why Name X won’t work in Language Y for Product Z (in compiling our GeoLinguistic Evaluations); or to clients with even greater curiosity, about the meanings of seemingly scary words like ‘obstruent’ and ‘sonorant’ and how they’re important when it comes to sound symbolism. lillymark Fri, 20 Jul 2012 11:05:23 GMT