http://netvouz.com/lillymark/tag/brand-management?feed=rss lillymark's bookmarks tagged "brand-management" on Netvouz http://enterpriseriskmanagementtips.blogspot.com/2012/12/comprehensive-anti-counterfeiting.html The brand counterfeiting phenomena have almost become omnipresent with the advent of internet technologies. Even as companies spend millions to build global brands, the internet with its wide reach can easily put such brands at risk– resulting in not just undermining the marketing investments they have made, but also eroding the brand and its reputation and losing customer trust. lillymark Thu, 03 Jan 2013 09:43:13 GMT http://peteralok.multiply.com/journal/item/31/Prevent-Brand-Infringement-with-Effective-Anti-Counterfeiting-Solutions With the prevalence and popularity of fake products continuing to grow, counterfeiting has become one of the fastest-growing and far-reaching economic crimes, affecting all industry verticals. Technology and its latest innovations have provided opportunities for counterfeiting especially for organizations spreading globally. lillymark Thu, 03 Jan 2013 09:58:20 GMT http://www.fropper.com/posts/97331 Many brands suffer from enterprise gray market activity and counterfeit piracy theft; they are serious concerns that have a negative impact on customers who are expecting the original manufacturer’s warranty. Gray Market is where branded products have been sidetracked from the authorized supply channel within a country or are imported into a country without the approval or awareness of the manufacturer. lillymark Thu, 03 Jan 2013 09:29:50 GMT http://www.greendoc.net/view/553822 Branding is a promise to the customers and Brand management refers to the application of marketing techniques to increase customer's perception of a product, product line, value and services, leading to increase brand franchise and brand reputation. lillymark Wed, 26 Dec 2012 07:07:38 GMT http://www.articlesnatch.com/Article/Brand-Management-for-the-Global-Enterprise/4287761 Branding is a promise to the customers and Brand management refers to the application of marketing techniques to increase customer's perception of a product, product line, value and services, leading to increase brand franchise and brand reputation. lillymark Wed, 09 Jan 2013 04:08:39 GMT http://www.amazines.com/article_detail.cfm?articleid=5163953 Organizations today need to resort to new brand monitoring solutions that will protect them from revenue loss, increased liability risks and brand erosion. There are several renowned service providers specializing in brand protection solutions who have also introduced efficient brand anti-counterfeiting solutions to put an end to this menace. lillymark Wed, 02 Jan 2013 04:19:01 GMT http://www.amazines.com/article_detail.cfm?articleid=5164679 Brands are among the most important assets that a business can own, and strong brands can ensure business success in times of difficulty. Maintaining a strong brand worldwide is the key to increasing and maintaining a strong customer base. lillymark Wed, 26 Dec 2012 09:10:37 GMT