http://netvouz.com/lillymark/tag/automation?feed=rss&pg=11 lillymark's bookmarks tagged "automation" on Netvouz http://www.leadformix.com/blog/2013/03/does-marissa-mayers-no-work-from-home-policy-apply-to-marketers/ Kara Swisher, who writes for AllThingsD, published the confidential memo that Yahoo CEO Marissa Mayer sent to her employees last week about the elimination of work-at-home employees by June.The media was rife with predictable backlash, stout rationalizations and the usual humorous sarcasm about remote workers. lillymark Mon, 04 Mar 2013 12:06:03 GMT http://www.leadformix.com/blog/2012/08/does-marketing-automation-hurt-or-help-customer-intimacy/ In 1993, Michael Treacy and Fred Wiersma published their seminal article in the Harvard Business Review about the three value disciplines (operational excellence, customer intimacy, product leadership) that outstanding companies practice. The decades-long argument about whether or not a given company can only optimize on one or two disciplines at the expense of the others (or one other) is now academic. lillymark Tue, 07 Aug 2012 10:56:36 GMT http://www.leadformix.com/blog/2013/05/dont-know-who-your-website-visitors-are/ Are you in the dark about your website visitors? They seem to be your fans but you have no idea of who they are. This is not an ideal situation in a digital world where Lady Gaga knows all her little monsters and hails them with the monster claw. lillymark Thu, 23 May 2013 05:14:26 GMT http://www.leadformix.com/blog/2013/06/dont-let-early-stage-pipeline-opportunities-languish/ Humans are wired to take the path of least resistance, absent other motivations. A million years of evolution favored those who want to collect the maximum bounty with the least amount of effort. lillymark Wed, 12 Jun 2013 06:50:42 GMT http://www.leadformix.com/blog/2013/05/dont-let-sales-fly-solo/ If you’re a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to nurturing prospects,you may need to look for another line of work.This is old-school thinking and has no place in a 21st century integrated enterprise, especially if it uses a good marketing automation platform. lillymark Wed, 22 May 2013 06:02:16 GMT http://www.leadformix.com/blog/2013/07/dont-neglect-your-subject-line/ The email subject line is one of the most important parts of a successful email campaign. You have personalized your email content, used a well-structured template and are sending the email to a targeted audience (well, segmented). But after all these efforts, what really gets your email opened is the subject line, the first thing that the recipient will notice in the inbox. lillymark Mon, 22 Jul 2013 11:07:13 GMT http://www.leadformix.com/blog/2013/02/down-and-out/ With social media networking gaining prominence, social media ranking is imeprative for companies.Know better what your ranks are and what does it actually indicate with Lead Formix's innovative marketing automation platform. lillymark Wed, 27 Feb 2013 10:01:04 GMT http://www.leadformix.com/blog/2012/09/dreamforce-2012-martoons/ I wasn't able to get approval for a Dreamforce pass this year. Can I borrow your budge to get in? lillymark Tue, 25 Sep 2012 11:27:24 GMT http://www.leadformix.com/Lps/drip-campaigns.html Using the Drip Campaign solution from LeadFormix, you can identify where recipients are in the sales cycle, and place them in different stages of lead nurturing. lillymark Wed, 02 Feb 2011 10:32:15 GMT http://www.squidoo.com/driving-sales-with-effective-lead-generation-solutions Lead generation is the most important initiative in the B2B marketer’s responsibilities. The opportunity to improve and refine the volume and quality of leads is a never ending battle. lillymark Thu, 06 Dec 2012 11:11:03 GMT