http://netvouz.com/lillymark/tag/automation?feed=rss&pg=1 lillymark's bookmarks tagged "automation" on Netvouz http://www.leadformix.com/blog/2012/12/3-must-dos-for-marketers-ahead-of-the-holidays/ Amidst last minute gift shopping, numerous office parties and holiday anticipation, don’t forget to do these three things so you can start the New Year on a good note. lillymark Fri, 21 Dec 2012 05:11:44 GMT http://www.leadformix.com/blog/2014/05/3-things-you-need-for-marketing-automation-success/ Do you use your marketing automation platform simply to blast emails? While this is a glaring underutilization of a powerful and feature-rich platform, Gleanster says, this is what 75% of new users do. lillymark Wed, 04 Jun 2014 10:37:23 GMT http://www.leadformix.com/blog/2014/02/4-marketing-automation-objectives-you-should-have/ Whether, you are new to marketing automation or are looking to implement one soon, it’s important that you set yourself up for success. Marketing automation lillymark Tue, 04 Mar 2014 10:49:57 GMT http://www.leadformix.com/blog/2014/01/5-common-mistakes-made-with-marketing-automation/ Marketing automation implementations can easily go wrong if they lack a clear strategy, trained personnel and goals. The platform can be grossly under-utilized if its multiple facets are not explored and shared across different teams. Whether you are eyeing a marketing automation platform or already have one in place, be sure to avoid these pitfalls. lillymark Wed, 08 Jan 2014 08:30:51 GMT http://www.leadformix.com/blog/2013/04/5-email-campaign-mistakes-to-avoid/ Email marketing is quick and cost-effective but it can go wrong very easily. If you send emails too often you could be labeled a spammer. Do you use “Do not reply” and capitalization in your emails? It’s probably time to rethink it. We give you five don’ts that you must avoid in your email campaigns at any cost. lillymark Mon, 22 Apr 2013 04:01:12 GMT http://www.leadformix.com/blog/2012/04/5-important-skills-for-b2b-marketing-in-a-digital-world/ In the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g., the Internet, dramatic increases in computing power) has reversed those roles. Customers search for products, services and vendors before companies can reach them. Technology has also enabled something that’s incredibly useful: All parts of the marketing process can be measured in ways that weren’t possible earlier. We now understand our costs and results – and the relationship between them – at unprecedented levels of precision. lillymark Thu, 19 Apr 2012 04:26:05 GMT http://www.leadformix.com/blog/2013/12/5-things-to-do-post-a-content-audit/ The laborious content audit is finally over. Phew. But wait. Now comes the tough part. How do you alter your inbound content strategy based on your findings? What should you change and what do you leave unaltered? lillymark Thu, 19 Dec 2013 11:21:35 GMT http://www.leadformix.com/blog/2013/04/5-things-to-look-for-in-a-new-marketing-hire/ One size does not fit all. When hiring a professional for a marketing organization, every company needs a minimum set of skills and knowledge. But there are other context-specific capabilities and attitudes you should look for to match the maturity and size of your business. lillymark Wed, 24 Apr 2013 06:18:23 GMT http://www.leadformix.com/blog/2013/11/5-tips-for-your-lead-qualification-process/ If you don’t have a lead qualification team in place it’s probably a good time to consider one. But that’s the subject of a whole other post. According to the MarketingSherpa 2012 B2B Marketing Benchmark Report, as much as 61% of companies directly pass leads from marketing to sales without lead qualification. lillymark Thu, 14 Nov 2013 04:57:18 GMT http://www.leadformix.com/blog/2013/05/6-common-mistakes-with-lead-generation/ Do you pursue all leads, leave your website visitor unattended, use the sales pitch and ignore new mediums? Then you’ve got it all wrong with B2B lead generation. You have got to unlearn all that. We run you through six common mistakes that marketers make with B2B lead generation. lillymark Fri, 03 May 2013 05:22:31 GMT