http://netvouz.com/lillymark/tag/agencies?feed=rss&pg=1 lillymark's bookmarks tagged "agencies" on Netvouz http://lexiconblog.com/2011/02/17/getting-the-name-you-want-dealing-with-trademark-obstacles/ The United States Patent and Trademark Office recently reported the active trademark registrations for fiscal year 2010: a record-breaking 1,614,121. This is for the US alone. In an increasingly global marketplace, the trademark clutter is harder and harder to cut through, especially in software or consumer electronics, where your phone is a camera and a computer and by the end of this piece, it may even be a cappuccino machine. lillymark Thu, 12 Jul 2012 10:49:10 GMT http://www.lexiconbranding.com/AboutLexicon/ClientNews/news_client_2012_08_02.html It's no secret that, aside from high-dollar collector models, cars are a depreciating asset. Worse, you´re paying for your car even when you're not using it, which is why peer-to-peer car sharing services like RelayRides are growing in popularity. lillymark Fri, 10 Aug 2012 04:28:51 GMT http://lexiconblog.com/2011/01/03/honda-loses-market-share-how-surprised-were-we-supposed-to-be/ From a naming standpoint, we weren’t surprised at all. The December 30, 2010 Financial Times reports that Honda’s market share dropped by over 5% in the U.S. and by more than 25% in Europe in 2010. Probably there are dozens of technical and business reasons for this. lillymark Mon, 16 Jul 2012 06:17:53 GMT http://lexiconblog.com/2011/01/20/how-ipad-is-naming-the-game/ Lots of pundits took their potshots at the iPad as it was first coming to market in early last year, with even video sketches on YouTube mocking the name as some kind of hightech version of a feminine hygiene product. Now, a year later, with Apple reportedly having sold 15 million of the devices, no one’s laughing — at either the product or the name. lillymark Fri, 13 Jul 2012 04:34:32 GMT http://www.lexiconbranding.com/staging/AboutLexicon/ClientNews/news_client_2012_0515.html T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness. lillymark Fri, 10 Aug 2012 08:15:09 GMT http://www.lexiconbranding.com/staging/AboutLexicon/ClientNews/news_client_2012_0515.html T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness. lillymark Fri, 10 Aug 2012 08:16:24 GMT https://powerphrase.com/seo-company-irvine/ The leading SEO company in Irvine today caters to SEO and digital marketing needs of a variety of businesses in different business segments, throughout the world. Some of the pillars of our comprehensive, well aligned, awarded, and all-encompassing business SEO services lillymark Wed, 13 May 2020 09:06:58 GMT http://lexiconblog.com/2011/03/22/spelling-matters/ Does how you spell a word really matter? English is rife with spelling rules and idiosyncrasies – for example, there’s the old mnemonic “i before e, except after c.” But what about weird? And then there are the many ways that the string ough can be pronounced: cough, tough, though and through are the usual examples. lillymark Thu, 12 Jul 2012 05:30:40 GMT http://lexiconblog.com/2010/12/14/the-corporate-name-what-goes-into-it-and-why-is-it-so-important/ I was recently asked those two questions by a reporter for Forbes. The answers are so key that it’s worth restating them here. Let’s start with the question regarding the importance of a corporate name (or any brand name for that matter). lillymark Thu, 19 Jul 2012 04:50:46 GMT http://lexiconblog.com/2010/10/08/throwing-the-market-a-curve/ Some of the brand name development efforts that happen at Lexicon® Branding remain in the shadows. It may be a name for a select segment of software engineers. Or a major brand’s soft drink that gets test marketed in Topeka, Kansas, and never gets any closer to a rollout. lillymark Thu, 02 Aug 2012 05:19:34 GMT