http://netvouz.com/infor626/tag/marketing?feed=rss infor626's bookmarks tagged "marketing" on Netvouz http://www.theskilledinvestor.com/ss.item.64/how-morningstar-ratings-for-mutual-funds-are-used-as-a-marketing-tool.html How Morningstar Ratings for mutual funds are used as a marketing tool - The Skilled Investor's FUND AUTHORITY SCORES for Mutual Funds and ETFs > Mutual Fund Rating Services - Morningstar Star Ratings - Financial Articles, Mutual fund companies seem to exploit “four and five star only” investor beliefs. Advertising practices by mutual fund families are selective concerning which mutual fund star ratings they will advertise. You would be challenged to find any mutual fund family that advertises its one or two star rated funds, and the advertisement of a three star fund is infrequent. infor626 Wed, 07 May 2008 18:53:52 GMT