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<item><title>TV Stations Must Tap Web&#39;s Stand-Alone Potential</title>
<link>http://www.tvweek.com/news/2008/06/guest_commentary_steve_rosenbe.php</link>
<description>How do you turn your on-air brand into an online powerhouse? In the quest to boost revenue these days, a variety of tactics are under the microscope. But let ’s start with one of the more tactical—</description>
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<author>StacyL143</author>
<pubDate>Mon, 02 Jun 2008 17:27:58 GMT</pubDate>
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