AdWords Wrapper Google AdWords Wrapper is a free time saving tool that wraps keyword phrases in 'quotation marks' (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns. AdWords Wrapper is a free time saving tool that wraps keyword phrases in 'quotation marks' (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns. By NickE83in Business > Toolswith adwordsbusinessfreegooglesavingtimetoolswrapperby 11 users